The 'Baby teeth matter' campaign encourages parents to protect their children’s teeth by ensuring their teeth are brushed twice a day with fluoride toothpaste.
Tooth decay is a serious issue. Each year thousands of kiwi kids have teeth removed prematurely – often under anaesthetic. In fact, it’s one of the top reasons why children are hospitalised. Along with the pain and discomfort decay causes, if baby teeth aren’t looked after it can affect adult teeth. And it’s very preventable. Along with a good diet, brushing twice a day with fluoride toothpaste is one key way to prevent tooth decay.
This campaign was developed in partnership with the Ministry of Health, who manage the overall oral health programme.